This Privacy Policy describes how Salty Caramel (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, make a purchase from, or otherwise interact with [Your Website URL, e.g., www.saltycaramel.com] (the “Site”) or our services.

1. Information We Collect

We collect various types of information from and about you, including:

• Personal Information You Provide:

  • Contact Information: Name, email address, mailing address, phone number when you make a purchase, create an account, or contact us.

  • Order Information: Details about products purchased, shipping address, billing address, and payment information (please note: we do not directly store full credit card details; these are securely processed by our payment gateway providers like [e.g., Stripe, PayPal]).

  • Account Information: If you create an account with us, we store your username, password (encrypted), and order history.

  • Communication Information: Any information you provide when you communicate with us via email, phone, or social media.

• Information Collected Automatically (from your device):

  • Usage Data: Information about how you access and use the Site, such as pages viewed, links clicked, time spent on pages, and navigation paths.

  • Device Information: IP address, browser type, operating system, unique device identifiers, and mobile network information.

  • Location Data: General geographical location inferred from your IP address.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our Site and hold certain information. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Fulfill Orders: To process your purchases of sticky buns and custom drinkware, arrange for shipping, and provide you with invoices and order confirmations.

• To Provide Services: To manage your account, respond to your inquiries, and provide customer support.

• To Personalize Your Experience: To remember your preferences, tailor our product recommendations, and present content that is most relevant to you.

• For Marketing & Promotions: To send you newsletters, promotional offers, and information about new products or services that may be of interest to you. You can opt-out of these communications at any time.

• To Improve Our Site & Services: To understand how our Site is used, diagnose technical problems, and improve our website functionality, product offerings, and customer experience.

• For Security & Fraud Prevention: To protect against fraudulent transactions and ensure the security of our Site and our customers.

• To Comply with Legal Obligations: To meet any legal or regulatory requirements.

3. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

• Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as:

  • Payment Processors: [e.g., Stripe, PayPal] to process payments securely.

  • Shipping & Fulfillment Partners: [e.g., USPS, FedEx, local delivery services] to deliver your orders.

  • Website Hosting & Analytics: [e.g., Shopify, Google Analytics] to operate our site and analyze its usage.

  • Email Marketing Services: [e.g., Mailchimp, Klaviyo] for sending promotional emails.

• Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction.

• Legal Compliance & Protection: We may disclose your information if required to do so by law, in response to a subpoena or court order, or if we believe such action is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

We do not sell your personal information to third parties.

4. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal data, including:

• Access: You have the right to request access to the personal information we hold about you.

• Correction: You have the right to request that we correct any inaccurate personal information we hold about you.

• Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.

• Opt-Out of Marketing: You can opt out of receiving marketing communications from us at any time by following the unsubscribe instructions included in each email, or by contacting us directly.

• Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies; however, please note that doing so may affect the functionality or availability of our Site.

To exercise any of these rights, please contact us using the details provided below.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

6. Children’s Privacy

Our Site is not intended for individuals under the age of [e.g., 13 or 16, depending on your jurisdiction’s laws]. We do not knowingly collect personal information from children without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page and update the “Last Updated” date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Salty Caramel Email: [Your Professional Email, e.g., hello@saltycaramel.com] Phone: [Your Phone Number, e.g., (123) 456-7890] Mailing Address: [Your Mailing Address, if applicable]

Disclaimer: This is a general template for a Privacy Policy. It is not legal advice. Data privacy laws vary significantly by region (e.g., GDPR in Europe, CCPA in California). You must consult with a legal professional to ensure your Privacy Policy fully complies with all applicable laws and accurately reflects your specific data collection and processing practices.